The Tweak That Changed Everything

I can’t even remember how I stumbled across Nick Stephenson’s blog or newsletter but I’m so glad I did. The author of a successful thriller series, he’s recently been promoting a series of videos and workshop opportunities for other authors looking to increase their sales. I signed up for his newsletter on a whim, my curiosity piqued by all of the comments and feedback left by authors who’d already been helped by his advice. The first three videos were free so I had nothing to lose and after implementing the advice from just the first two videos alone, I’ve already experienced some amazing results.

In just one month I’ve gone from selling a couple of books a day (if I was lucky) to selling 10-40 books a day. And as far as free downloads go, I’ve gone from twenty or so copies a day to 300-800! My books are actually reaching readers and every day my audience is growing exponentially. I know some people might scoff at my results. Maybe it took them one book to achieve what I’m just now experiencing after publishing six novels, but as an indie author and as an artist, I know how detrimental comparison is. All that matters is my journey and I couldn’t be happier with the road I’m on and the results I’ve achieved.

When I first started self-publishing I knew absolutely nothing about the online retailers where my books were being sold. I was familiar with Amazon only because I was a frequent customer there but I’d never taken the time to understand how their search engine worked, especially when it came to keywords. But after watching Stephenson’s videos I’ve come to realize that keywords are KEY to an indie author’s success. Each online retailer is a little different in how they utilize keywords and allow customers to search but since Amazon is where I make 90% of my sales I decided to devote most of my time to making changes there.

Before making big changes to all of my books listed on Amazon I decided to experiment with just my paranormal series. Since it’s genre fiction I figured it would be easier to apply specific categories and keywords, not to mention the fact that those changes could be applied to all three books. It took me a few hours of digging up comparable titles, checking their rankings, and evaluating the competitiveness among each keyword–meaning how many books were categorized by that term (all these steps are explained more in-depth in Stephenson’s training)–but the changes I made were significant.

Prior to watching Stephenson’s videos I was using keywords that were way too specific. I thought narrowing down the keywords would place my book among less competitive search results, meaning it would be closer to the top of the list and much more visible. In fact, this was the very thing making my books invisible. For example, I might have used keywords such as “nightmares” or “dreams”. These mean nothing to Amazon customers. Think about the way you search for things on google or Amazon or any other search engine. Most people would search using broader terms first, especially if they’re just browsing. So instead of using keywords like “nightmares” or “dreams” I replaced them with keywords that were more genre specific like “paranormal romance for teens” or “free paranormal romance.”

Stephenson goes much more in-depth in his training videos and I highly recommend checking them out. I’ll be moving on to video three soon and if his suggested changes continue to provide me with stellar results I’m definitely going to consider paying for his other training as well. I’ve benefited so much from his generosity already so I encourage anyone who’s interested to please check out his videos for yourself or his Leopold Blake thriller series. Indies helping indies is a beautiful thing so if you’ve come across any life changing advice or resources please feel free to share in the comments below!

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2 thoughts on “The Tweak That Changed Everything

  1. Extremely helpful, thank you for sharing.

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