A question for my fellow indies: How do you plan your release dates? In the past I never set a release date until the novel I was working on was in, at least, its fourth draft and at that point I sort of just plucked a date from the near future and didn’t put much thought into it. But now that I’m being forced by circumstances to prolong the release date of my next book, I’m also trying to use it as an opportunity to be a bit more strategic about it. Here’s the thing, this series I’m working on is sort of make or break for me. Not in the sense that I would stop writing completely if it didn’t take off. But in the sense that I can legitimately see myself having some kind of psychotic break if it fails. Because I want this. I want this so badly and I’m trying to make every decision count.
So here’s my theory–finding success as an indie author has to do with three specific things: Luck, Drive, and Momentum. And while I know that there’s nothing I can proactively do in the luck department to make myself more successful, I can manipulate and maintain momentum. So far my plan of attack looks like this: Publish Book 1 of the series in May, Publish Book 2 in June, and Publish Book 3 in July, accompanied by an epic blog tour (possibly professionally hosted) with a gazillion giveaways to introduce new readers to the first in the series. Pretty ambitious, I know, but this story is the most commercial thing I’ve ever written and if I can just get it in front of enough people, I know it can do well.
I know of some other authors who put out new releases so close together like this so I’m just wondering if anyone has found personal success with this method or if they know anyone who has. My first three books were ushered very quietly out into the world and even though I contacted reviewers and gave away lots of free books, they just didn’t gain the kind of momentum I’d hoped for. But the truth is I also could have done a lot more. I’ve always been wary of doing too much marketing but I’ve realized that not taking every opportunity to put my books out there is only holding them back. It’s holding me back. But I’m ready to commit even more to this dream of mine and I’m ready to take some risks. All I’m asking for is a little guidance from those of you who’ve been there and who’ve done it because we really are all in this together. So who out there has a fool-poof method for marketing success? Or maybe just a great touring service you can recommend? And what are your tips and tricks for launching a successful blog tour?