SO YOU WANT TO SELF-PUBLISH: 6 QUESTIONS TO ASK YOURSELF FIRST

*To celebrate my one year blogging anniversary, I’ll be posting some of my favorite posts from 2013 through the month of December*

Despite the fact that every person and their dog thinks that they can write a book, living the life of a writer is not for the faint of heart. And whether you choose to publish through a traditional route or independently, the road to success isn’t an easy one.

There’s a misconception about self-publishing that it’s somehow easier. And the draw for a lot of people is this ignorant idea that going indie means you get to skip all of the hard parts. But I’m here to tell you that, not only do you still have to suffer through all of the revisions and rejections and self-doubt, but you have to go through these things alone.

This is the cost of the indie writer’s dream. You want total control? You want freedom? You want to be 100% in charge of your own destiny? Then have at it. You might end up finding that it’s the most fulfilling thing you’ve ever done or you might end up with fifty one-star reviews and a permanent hangover. Like I said, not for the faint of heart.

But if you are considering self-publishing, it’s not all doom and gloom and talking to yourself in your dark apartment because the electricity’s been turned off. Those amazing things you’ve heard about going indie—the freedom, the ability to genre hop, setting your own deadlines, having total control over pricing and cover design, writing for you—those things are true. And if you think those things are worth pursuing in lieu of a traditional deal that might place more importance on financial gain than your creative freedom, I’ve created a self-publishing checklist to help you see if you really are ready to take the plunge.

1.  Are you chasing someone else’s dream?

A lot of people want to be writers. They romanticize what we do. They think it seems so glamorous and exciting and a lot of other adjectives that it just isn’t. Because what most people see is just the end result. They see the book signings and the accolades and the money and the fame. But they don’t see the late nights spent hunched over a laptop or the eye strain or the callouses or the hand cramps or the gray hairs or the self-loathing or the guilt or the years of not making a goddamn cent or the sacrifices or the health problems that come with stress and sitting at a desk all day because we have bills to pay and if we could do anything else in the world to pay those bills we would. We would abandon writing in a second if it wasn’t the only thing we could do well. And we’d be glad.

They don’t see the struggle. And the truth is they probably don’t want to. And even though writing and living a creative life is incredibly rewarding, the end reward isn’t why writers write. Writers write because they have to. So if you’re chasing a dream that isn’t yours, the dream of becoming a writer, let go. Do it now and save yourself the heartache and leave the writing to the people who love every second of the suffering just as much as they love the end result.

2.  What are your intentions?

There are two types of self-publishers—those that self-publish for family and friends and those that self-publish to make money. Among those that self-publish to make money there are also two types—the self-publishers trying to get rich quick off of a one hit wonder and the self-publishers who want to be career authors and make a living (any living) as a writer. I only want to speak to this last sub-group.

If building a career is truly your intention, don’t rush into self-publishing. And more importantly don’t rush your story for the sake of putting it on sale as fast as possible.

Do your research. Find out if self-publishing really is the best option for you. If you’re a prolific writer who has a distinct vision for the kind of writing legacy you want to leave behind and therefore would prefer to have total creative control over every decision, self-publishing might be for you. But if all you want to do is write and you’d prefer to leave all of the promotional and technical responsibilities to someone else, you might be happier going the traditional route.

If you’re still set on self-publishing there are quite a few things you’ll need to get in order. Which brings me to number…

3.  Do you have the stamina?

If you’ve only written one book in your entire life, you’re not ready to self-publish. Now, remember, this is just my opinion and I’m only speaking to self-publishers looking to become career authors, BUT knowing that you have the will-power and the desire to FINISH is extremely important. And when I say finish, I don’t mean one book. I mean finish what you start, each and every time. I didn’t self-publish my first book until I was halfway through the first draft of my third. Why? Because I wanted to be strategic about when I published and I wanted to prove to my readers that I was in this for the long haul. Careers aren’t built on just one book (and don’t give me some one in a million example of an author who did just that *cough* Harper Lee *cough*) they’re built on hard work and consistency. So before you even think about self-publishing, focus on building a backlist that will prove to you and readers out there that you’ve got what it takes to be a career author.

4.  Do you have the money?

Here’s another misnomer about self-publishing—that it’s cheap. The truth is, it’s not if you do it right.

So before you think about self-publishing make sure and research the costs because there are a lot of products and services out there that claim to be absolutely necessary even though they usually aren’t.

Two things I wouldn’t skimp on—editing and cover art. Don’t even concern yourself with marketing at this point because there are so many opportunities to do that for free. The editing and cover art on the other hand are absolutely crucial and they must be up to par. If you’re lucky, you might come across an opportunity to snag these things for free as well, but don’t count on it. For just these two things, which is honestly all you need, budget for triple digits and be wary of anything that costs more. Although self-publishing can be expensive, it doesn’t have to be outrageous. After all, you’re the one trying to make money here.

5.  Do you have the talent?

I probably should have started with this one but “talent” is incredibly subjective and who’s really going to answer that question with a no.

I guess what I’m really trying to get at here is that we are all born with specific gifts and talents and if writing is not one of your gifts or talents, don’t bother. This might seem like common sense but remember what I said about people who glamorize the writing profession? There might be some of you reading this right now who believe you’ve passed every one of the items on this checklist with flying colors and therefore are ready to self-publish. There’s probably some of you who have actually finished a book. Maybe even more than one. But regardless of how closely you’ve followed all of the rules, if you’re not meant to be a writer you’re just not meant to be a writer. And that’s okay. Because writing a book is hard but writing a good book is even harder. And it truly is something that not many people can do.

Of course you can take classes or attend workshops or buy craft books and try to make yourself a better writer but when it comes down to it, if this is not your destiny it’s just…not. You can still love writing and you can still write but it’s also important for each of us to respect those with skills and talents that we just don’t have. And by respect, I mean respect the huge amount of work that goes into writing good books and don’t look at self-publishing as a means to make a childhood dream come true even though it was never your dream to begin with.

6.  Do you have the drive?

If you feel like I’ve just punched you in the gut, I’m very sorry. But if you feel like I’ve just punched you in the gut and you still believe writing is your destiny and you’re prepared to do anything to make it happen, then congratulations. You have drive. It’s that little voice inside you, directing every move you make, encouraging you, promising you that all of the hard work will pay off. And if that voice is louder than all of the others then you just might succeed.

It’s especially important for indie authors to recognize their own voice above all of the questioning and self-doubt because we don’t have the luxury of an agent and a publicist and an entire team of people reassuring us that we are actually talented. We must become masters of the pep talk and we must believe in ourselves no matter what. Because that’s really all it takes, an unwavering will to make your dreams come true, and then they will.

If, after all of this, you still make the choice to go indie be warned that there will be no cheerleaders glancing over your shoulder, no team of PR people behind you doing the grunt work or telling you it’ll all be worth it. You’ll spend months refreshing your sales page or Goodreads reviews with nothing new to show for it. You won’t make a dime and you’ll second-guess all of the money you spent on copy-editing and cover art and marketing that could have gone to something else like groceries or gas. You’ll feel discouraged and like you made a huge mistake. And you’ll want to give up.

But if you really want to be a writer you won’t quit. Because even though there’s no one in your corner, reassuring you or stroking your ego or cutting you a check, you should still believe in yourself. You have to. That’s what separates the successful career indie authors from the failures and one hit wonders. To make it, there is just one secret. One rule. You have to know your own voice and even more than that you have to trust it. Absolutely.

So when that voice says to you, I am a writer, believe it. Follow it. Do whatever you have to do to live out that purpose even if that means self-publishing because you couldn’t get a traditional deal. Even if that means going it alone with no support from friends or family. Because when you’re called to be a writer it’s not a dream, it’s a responsibility.

*Originally posted on 11/6/13 via The Read Room*

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9 thoughts on “SO YOU WANT TO SELF-PUBLISH: 6 QUESTIONS TO ASK YOURSELF FIRST

  1. rgdole says:

    one thing that bothers me the most is how many errors I come across in peoples self-published books… it’s like geez did they ever give it a read through… I mean I read through my stuff about 6 times… then I get someone else to read through it… then I read through it a few more times again… I mean even publishing companies put out books with errors in it… but still somethings are just too obvious for someone to just miss if they were really looking…

    and hey I only got one book out… but then again I got several others started… writing is what I do… I have no doubt I’ll have another out before long… I hope 😀

    • This is definitely something that’s helped perpetuate such a negative reputation for self-published books. I think the real problem is patience–a lot of people just don’t have much of it. But having patience is key when self-publishing because putting out junk is neither helpful to you or readers. Good luck on your next book! Being prolific is also really important, especially when it comes to battling obscurity–every indie authors’ nemesis. I was able to put out three books this past year but I still haven’t gained much exposure. Luckily I’ve been PATIENT this past six months and have slowly been building a series that I plan to publish this spring in hopes that putting a few things out so close together will prove to be a better strategy. Though, like most things when it comes to self-publishing, any and all “strategy” is usually a crap shoot.

      • rgdole says:

        yeah you hear of those few that suddenly got big and you’re like oh that could be me… and you don’t think about the thousands of other people who have put their stuff out there that no one has ever heard of… the one piece of advice I got from Sarra Cannon who is doing well was to put out more stuff fast… it does make sense in its way… no one wants to invest in a writer who may never write anything again… I do wish I had considered that before putting out my book… but though it hasn’t been bought by many I’d hate to take it down… you know…

  2. Therin Knite says:

    Good advice. Especially about the multiple books. I’ve given myself rule that I should always be at least a quarter of the way through the next book before the current one comes out. You can’t just throw one out there and leave it sitting by itself for three years, not if you want to gain a real following. Some of the most popular self-published authors got where they were by publishing book after book after book, all within a relatively short amount of time. Momentum is your friend in self-publishing.

    • Exactly. I waited to publish my first book until I was just starting the first draft of my third and I’m definitely starting to reap the benefits of having a backlist and have noticed that after reading and enjoying one of my books, readers are starting to buy the others. For indie authors, quantity is just as important as quality and most of the successful self-publishers put something out 2-4 times a year.

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