This post is not about cereal–sorry. But it is about this commercial:
If you’ve seen it then you may have heard the firestorm it’s recently started in regard to interracial marriages and mixed-race kids. I haven’t read any of the negative comments swirling around the internet. Because the truth is, I don’t need to. I could probably make a pretty accurate guess as to what they say. I could probably even imagine with precise detail the look on those commenters faces when they watched that adorable biracial child call that white lady at the kitchen table mom. Because I was that biracial child and I remember every second of being profiled when my white father would pick me up from school, or coach my basketball teams, or take me to work with him.
For me the issue here isn’t even about race. The issue here is family. What makes a family? Is it blood? A similar skin tone? The same hair? Living under the same roof? No. Family isn’t biological, it’s spiritual. And you can have a spiritual connection with anyone regardless of race or gender or any of those other stupid things that separate people. Family is a choice and the bonds we choose to create are just as strong as the bonds forged by birth.
So I agree with Meagan Hatcher-Mays when she says this commercial is a big fucking deal. Because it is. For mixed race kids. For blended families. For same sex couples. For families everywhere who have ever felt illegitimate or like they have something to prove. They don’t. Not now. Not ever. And this cheerios commercial just takes us one step closer to the day when “normal” is finally revealed for the myth that it is and diversity is championed in not just the family unit but in each and every individual who’s ever felt like they don’t belong.